Russ Dalbey says it is necessary to understand who your customers are, where they are located, and what you can do to make an impact on them. Sponsor a local youth sports team, volunteer your note services or a free cash flow evaluation for a fundraiser raffle, or send out small gift baskets to remind your repeat customers that you appreciate their business.

Russ Dalbey Fan
Russ Dalbey Fan

Russ Dalbey Fan
According to Russ Dalbey, online marketing in the cash flow note business is critical. Internet customers are usually impatient, so your website's attractiveness, layout, and ease of operation are crucial. If a potential customer can't figure out how to get what they want out of your website quickly, the odds are that they'll move on and seek what they could have purchased from you from someone else. It is also important to put your phone number, email, and physical address positioned in a place that is easy to spot.

Optimizing your company's website content for search engine optimization (SEO) can have a huge impact on your visibility. Also, it is important to remember unconventional marketing techniques. Today it is possible to put your business name and contact information almost anywhere; on the side of a bus, on the back of a cab, in a restaurant bathroom - all of these are potentially cheap ways to reach new customers.

Building a successful note business like Russ Dalbey doesn't take a college education or natural sales ability. Working with cash flows is an opportunity for anyone who is willing to work hard and learn the basics to make good money. Those who incorporate these practical guidelines into their everyday note business are sure to succeed and rise above the rest.

Russ Dalbey believes that, in order to facilitate success, you have to take matters into your own hands. This is just what he did when he was a stockbroker on Wall Street for several years. In 1990, Russ Dalbey left the brutal realm of the stock market business to pursue something that he knew would be more fruitful and ultimately more satisfying—the real estate note business. His success allowed him to build his own business and become a self-made millionaire. In 1995, he founded America’s Note Company (which would later be known as the Dalbey Education Institute), a business that was meant to teach others his methods of making money in the real estate note and cash flow business.